Hi, this is Amrita Alex
ABOUT HER
Amrita designs emerging tech to feel the way good tech always has — intuitive, helpful, and personalized.
Making AI feel easy and trustworthy for anyone to use.
CASE STUDIES
Information Architecture
AI Metadata tagging
Tasks and Productivity
Agentic AI
Tasks and Productivity
Personalization
Engagement
User Research
Tasks and Productivity
Let’s work together
Amrita works with founders and product teams to take complex problems from research to something real.
Here's what that looks like:
Research & Discovery
User interviews
Usability and A/B testing
Competitive analysis
Heuristic evaluation
Personas and Journey mapping
Product & Interaction Design
Wireframes and Hi-fi prototypes
AI interaction design
Information architecture
Design systems
Accessibility (WCAG)
Prototyping & Delivery
Handoff-ready Figma specs
Developer collaboration
Rapid prototyping with Lovable, Bolt, and Framer
GET IN TOUCH